Fitness + cannabis = profit

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To the uninitiated, cannabis and an active lifestyle don’t seem to go together.

How could it be that the active professional who eats well and bikes to work might also enjoy consuming cannabis? Even stranger is the idea that you could exercise and use pot at the very same time.

The idea that cannabis consumption brings focus and pain relief to exercise isn’t new. Professional athletes have a long history of using pot and it’s only recently that mainstream attitudes  are beginning to turn towards acceptance.

With legalization for most of North America on the horizon, entrepreneurs are building successful businesses on the foundation of combining cannabis and wellness.

Power Plant Fitness in San Francisco bills itself as the “world’s first cannabis gym”. “Members will be allowed to consume cannabis at the gym before or after working out.” In addition to openly accommodating cannabis use, the gym offers boot camp classes for those who want to enjoy a toke with getting their butts kicked.

Taking the idea to the next level, the 420 Games “were established to show that cannabis users are NOT lazy, unmotivated or “stoners” and to de-stigmatize the millions who use cannabis in a healthy and responsible lifestyle.”  The organization says they “are forging a new outlook on cannabis by hosting athletic events.”

Ganja Yoga  has been featured in The New York Times, Business Insider, Newsweek, The Washington Post, Vice, 7X7, and New York Magazine and touts itself as “Ganja Yoga for relaxation, pain-relief, well-being, community, and the cultivation of inner peace.”

The public appetite for a new therapeutic twist on traditional health and wellness is here and so are the franchise business opportunities for first movers.

 

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